This jersey represents the pride that both players and fans feel for Ipswich Town Football Club. Players are proud to play for the club and the badge. They demonstrate this by removing the badge from their jersey and highlighting the crest with a shield border.

In keeping with Umbro's 100th anniversary, the jersey exudes a traditional flair with the original Umbro diamond in a red center, which harmonizes well with the red border of the club crest. For the first time in 10 years, white pinstripes are incorporated into a home jersey, and fresh navy trim on the sleeves and V-neck give the jersey a crisp look.